Startup GTM Strategy

Launch Smart. Grow Fast.

About the course

🚀 Welcome! I’m Danika, a Senior Digital Marketing Manager with 15+ years of experience helping brands and businesses build winning marketing campaigns that drive real growth. 🚀

If you're launching a new product, service, website, or offer — you need more than just a dream. You need a clear, actionable Go-To-Market (GTM) Strategy that aligns your brand, messaging, and marketing channels for maximum impact and ROI.

Get a professional Go-To-Market strategy tailored to your startup or small business. This package includes customer research, competitor insights, unique value proposition (UVP) development, recommended marketing channels, a simple 30-day launch timeline, and a 1-page content calendar to help you start strong. You'll receive a multi-page GTM plan delivered in PDF format, plus editable templates.

Syllabus

Learn from an expert

Hi, I’m Danika — a Senior Digital Marketing Manager and Certified Project Manager (PMP) with 15+ years helping brands launch, grow, and thrive.

I specialize in Go-To-Market (GTM) strategies, campaign planning, email marketing, and content-driven growth.

What you'll receive

I’ll Help You Know Exactly Who You’re Selling To

I use real data and market trends to identify and segment your ideal customers, so every message you send speaks to the right people.

Let’s Define What Makes You Stand Out

I’ll help you uncover your unique strengths and craft a clear, compelling value proposition that sets your brand apart from the competition.

I’ll Show You How to Outsmart the Competition

I analyze your top competitors to reveal market gaps, highlight opportunities, and position your offer for maximum impact.

I’ll Guide You to the Right Channels for Growth

Based on your goals, audience, and budget, I’ll recommend the most effective marketing channels—email, social, paid ads, and more.

I’ll Build a Launch Plan You Can Trust

You’ll get a 30-60-90 day launch roadmap with key milestones to help you execute confidently from pre-launch to post-launch.

I’ll Equip You with Ready-to-Use Tools

I include plug-and-play templates like content calendars, email prompts, and ad copy starters to make your launch smoother and faster.

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